Uber promotes Rivian R1S for premium ridesharing service

Uber has promoted the Rivian R1S as one of the latest vehicles in its premium service. As per Uber, the Rivian R1S will be made available to customers in Los Angeles, Miami, and Dallas to start. 

“Get ready to ride electric – in style. Now, riders can experience the world's most innovative EVs on Uber. Try out the adventure-ready Rivian R1S in LA, Miami, and Dallas,” Uber wrote in its post on social media platform X. 

In later comments, Uber noted that the Rivian R1S would be an Uber Reserve product. This means that customers who wish to book the all-electric SUV should make a reservation four hours before their ride. The Rivian R1S would also be available only from 8 a.m. to 8 p.m.

While the Rivian R1S is made to be taken off-road and it is designed for the roughest terrains, Uber has noted that customers who book the all-electric SUV must only travel within city limits. That’s a fairly conservative ride distance limit, but it is quite understandable considering the premium nature of the R1S.

Based on social media posts from the electric vehicle community, it would appear that there are only a few Rivian R1S units available for booking for now. A user from Los Angeles, @JeffTutorials, for one, observed that the price for a Rivian R1S was reportedly slightly higher than an UberX. The wait time for the R1S was also extended.  

Check out some of our best-selling items at Rivianist!

Lift your truck safely and Change your Rivian's tires with confidence using our Rivian R1T/R1S Jack Pad PucksThese jack pad pucks protect your truck's frame when lifted. They're made from tough aluminum to handle heavy loads, and their precise fit prevents damage to your R1T/R1S undercarriage. Their compact size makes them easy to store in your truck bed as well.

Tired of console clutter? Our Rivian R1T & R1S Lower Center Console Storage Tray doubles your space. With two levels, you can keep small items organized and easy to find. It’s also made from durable, high-quality materials that are built to last. Of course, it fits perfectly in your R1S/R1T lower center console for a clean look.

Only the best for your R1T. Our Rivian R1T All-Weather Floor Mats by 3D Maxpider shield your carpets from dirt, mud, and water—because spills and all sorts of unexpected things can happen. They’re custom-fit for perfect coverage and a sleek look, and they’re designed with raised edges to trap messes and make cleaning a snap. They’re extremely durable too.

Love your R1S, ditch the chrome with our Rivian R1S Chrome Delete (Full DIY Kit). This DIY kit lets you personalize your R1S for that cool, clean, modern, and murdered out look. They’re easy to install yourself, so you can probably complete their installation on a Saturday morning. They’re made with high-quality vinyl too, so they should last for years.

Show Off Your Sporty Style with our Rivian R1T Performance Lower Side Stripes. These performance lower side stripes add a touch of sporty flair to your Rivian R1T. They’re made from high-quality vinyl that stays on strong, and they’re very easy to apply for a professional-looking finish. They’re also available in various finishes to match your personal style.